The Shoes Tell The Story!

Classes are going well this week, of course it is only the first week. I like all of my students, and I think this will be a good year. WPC has many new students so all of the faculty are extremely busy. I think we are holding up well for three days into the semester.

This morning I asked the students in one of my classes to tell everyone in the class what type of shoes they were wearing and how those shoes gave an indication of who they are as a person. I thought it was a great way to start the class, and they did not disappoint.

Rachel immediately spoke up and stated she was wearing TOMS Shoes. She was very proud of wearing the shoes, not because of the shoe itself, but for what the shoe stood for.

Blake Mycoskie started TOMS Shoes in 2006. According to Daniel Pink TOMS, “offers hip, canvas, flat-soled shoes.” However, the great thing about TOMS is that every time you buy a pair of TOMS, TOMS will give a pair of shoes in a developing country, which is why Rachel was so proud of wearing the shoes.

TOMS is practicing Corporate Social Responsibility (CSR). One could almost call this a social business. Pink is confused about this when he states, “Is TOMS a charity that finances its operation with shoe sales? Or is it a business that sacrifices its earnings in order to do good?” Pink seems to be placing his hands on the side of his head and screaming, “I am so confused.”

TOMS tells us like it is on its website. They describe themselves as a “for-profit company with giving at its core.” Sounds pretty good to me. You know for all the Enrons, Exxons, Tyco’s, and Bernie Madoffs, it is nice to see a TOMS that wants to be profitable, but also make a difference in the world. That is doing business in a better way.

And that is my thought for the day!


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