Matchmaker, Matchmaker!

Cost, spending, filibusters, sequesters, and revenue are on all of our minds. As we watch our wonderful leaders continue to vitiate our political system, we ponder our fate. However, if we lower our eyes and focus on one particular part of this concern, college expenses, we can get even more frustrated.

Parents and students are concerned about the rising costs of education. This increasing expense is creating a larger gap between those who have opportunity and those that don’t. Don’t get me wrong, I am all for personal initiative and creative individual solutions for this problem, but mechanisms need to be reinforced that allow help for those that need a little boost to get going, if they choose to.  But this is not the point of my blog today.

The point of my blog involves how colleges can help students get more value from their education. This can happen within and outside of the classroom. Today’s WSJ published an article discussing how B-schools can play matchmaker between a student and a career. Very practical and important!

Our school has a career services department, which is important, but Melissa Korn argues this is not enough. A B-school must “strengthen individual advising, alumni relations, and connections with new employers.” Depending on the type of B-school will determine what type of employers need to be approached.

The big schools have more opportunity to create networking events, but small schools need to step up to the plate. If small schools are to stay relevant they must develop relationships with businesses that will provide opportunities for their students.

I am a firm believer that as a business program we need to engage our students in the classroom. I want them to talk and debate the theory we are discussing. I want them to think about how they intend to do business. I don’t want them to go through four years of school on autopilot. I want them to be intentional. But I am also a firm believer in providing opportunities for students to “enact” in the community. This means that they have opportunity to network, observe, and experience true business, at all levels. Our club ENACTUS helps us to accomplish that. However, WPC has a new opportunity to encourage this, our Social Entrepreneurship Major.

I want to start a conversation on our campus dealing with this subject. I have several people in mind who we will bring together to begin this discussion. It is the right thing to do, and it will improve our ability to provide value to the student who is spending a lot of money to get a degree. I am excited.

And that is my thought for the day!


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